A-Z of Event Terms

A-Z of Event Terms

Don’t know what a GDS is? Or a POP Report? No worries, my friends. Your handy dandy jargon list (don’t worry, jargon is on the list) has arrived, to save the day!  When stepping into the promo and event world there is a slew of terminology to know. To get you started,...
5 Ways to get Un-Staffed From an Event

5 Ways to get Un-Staffed From an Event

The bread and butter of Norton National: staffing. Throughout our time of being in this business, we have met some AMAZING brand ambassadors! Our “A-squad”, as we like to call them. However, as you all know, there are always a few bad eggs out there. Here are 5 ways...
The Do’s & Don’ts of Flyer Drops

The Do’s & Don’ts of Flyer Drops

Flyer drops have become one of Norton National’s favorite and most common marketing tools to provide to clients. Between creating a unique location list for each event, to interacting with local Las Vegas businesses, flyer drops are a great marketing tool for a...
Norton National’s Guerrilla Marketing Campaigns

Norton National’s Guerrilla Marketing Campaigns

Marketing gorillas? No no no, let’s backtrack here. Guerrilla marketing is an advertising or marketing strategy using interactive, and out of the box ideas to reach customers. Sounds like Norton National, right? While always on our radar, within the last two...
Top Industry Blogs to Check Out

Top Industry Blogs to Check Out

A blog about blogs… what the. While Norton is officially on the blog train (thank you COVID for canceling all of our events), we still love to educate ourselves, and you! Check out the top industry blogs that are sure to tickle your mind.    BizBash The...