A-Z of Event Terms

A-Z of Event Terms

Don’t know what a GDS is? Or a POP Report? No worries, my friends. Your handy dandy jargon list (don’t worry, jargon is on the list) has arrived, to save the day!  When stepping into the promo and event world there is a slew of terminology to know. To get you started,...
Norton National’s Guerrilla Marketing Campaigns

Norton National’s Guerrilla Marketing Campaigns

Marketing gorillas? No no no, let’s backtrack here. Guerrilla marketing is an advertising or marketing strategy using interactive, and out of the box ideas to reach customers. Sounds like Norton National, right? While always on our radar, within the last two...
Sit Down With Bill Houghton

Sit Down With Bill Houghton

“An office is a place where dreams come true.” — Michael Scott   If that quote doesn’t describe Bill Houghton, then I don’t know what does. Bill is the owner of Horizon Print Solutions, in Las Vegas. We recently visited his office and warehouse to...
Tracking Your Growth on Social Media

Tracking Your Growth on Social Media

Think tracking metrics and growth only matters for Fortune 500’s? Think again. Mom and pop shops benefit from tracking their growth as well. #teamNortonNational is here to give you the skinny on the importance when tracking the growth of your social media. ...
The Biggest Mistakes Businesses Make on Social Media

The Biggest Mistakes Businesses Make on Social Media

Scroll, scroll, scroll…oh NO! Have you ever looked through Facebook and an ad pops up from your favorite brand, and you think…oooo that’s a bad look. We’ve all seen one or two in our time, right? Well, Norton National is here to help a “poster” out. Here are...
Picking the Right Social Media Platform for my Brand

Picking the Right Social Media Platform for my Brand

When first starting out on social media, knowing where exactly you stand, can be hard. The number of platforms out there is endless so, deciding which ones are beneficial for your brand can be tricky. Let’s jump in feet first on tips to help get you started.   ...