Come rain, snow, sleet, hail, or COVID, the show must go on! As we all adjust to the crazy times that 2020 has sprung on us, businesses must continue to push through. Thanks to technology, virtual marketing is the way to go. Although it may be nontraditional, we have found the newest trends that are circulating in 2020. Whether you are looking to expand consumer outreach, learning how the younger generation communicates, or simply to “just keep swimming” these trends are here. Not to worry, Norton National is here to share a few tricks of the trade.
Shoppable Posts
Move out of the way links, shoppable posts are the new buzz and are here to stay. By simply adding a shoppable link to a photo, customers are able to hover over the item to show the price and link to purchase. Creating this fast and convenient buying experience allows for consumers to scroll efficiently. Businesses are taking advantage of this new trend to highlight their products in a quick and affordable way. The name of the game is how many clicks you can attract. Shoppable posts have the ability to increase your SEO (Search Engine Optimization) number significantly.
Interactive Content
Finding interactive and engaging ways to communicate with followers over the web has been difficult in the past. Many situations only allow for the typical “comment”, however, 2020 is trending towards some exciting interactions. Polls, quizzes, and 360-degree videos are just some of the cool ways that company pages can interact with their followers. This will eventually lead to more traction on company feeds. Putting a “face” behind the brand and producing fun, engaging content, will lead to eye catching web-pages.
Social Messaging Apps
Social media messaging is not only for personal use. Businesses are using their accounts for advertisements and communicating with their customers, aka followers. What better way to engage with your target audience from all over the world. Today’s world is about convenience. Allowing consumers to leave a Facebook message asking about the product or service is far easier than calling to be put on hold. Companies should use these forms of communication and respond promptly to boost their reviews. Facebook Messenger, WhatsApp, and Viber are all examples of social platforms that are great commutative outlets for businesses.
Visual Searching
Typing words into a search engine is so 2019. Why try and explain an item that you’re looking for when you could enter the picture to find the same or similar item? Visual searching has become the new norm when consumers search for products This gives companies the ability to create more traction. If a company is looking to boost its products or services, photos are important to have on social media and a website. This could also help increase a company’s SEO when a photo is searched. For example, you own a tenting company, and a potential client sees a tent on Pinterest that catches their eye. When said client screenshots and searches the tent on Google, that same type of tent on your website, would pop up as a potential match. Boom! There’s another client for your company. 
Social Media Stories
Increasing brand awareness is a crucial part of promoting and expanding a business. Social media stories are a great way to add content and increase engagement. Short stories allow your audience a glance into daily activities or special promotions that may be running. Stories allow for quick entertainment or knowledge, without overwhelming a news feed. The great news is that they live at the top of social pages and are easy to access.
Employee Engagement
Whether it’s impeccable customer service, or a Crumbl Cookies appreciation post (a staple at Norton National), customers and potential clients want to see the personality that the company holds. Showcasing your employees, aka Sparkle Squad, enjoying their job, team, and culture; tells more about your company than you may know. Being relatable is the name of the game! Employee engagement allows for a deeper level of trust and yearning to be a part of the team.
Follow our social platforms to see how we’re keeping up with the virtual times!
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