Brand ambassadors endorse or promote products for different companies. Becoming a brand ambassador starts with one very common, yet important, step—a resume. If you think you have what it takes to be a brand ambassador, use this checklist to ensure a creative, relevant, and professional first impression!

Relevant Experience

“Writing about every event you’ve had since you were 15 is going to make every notable thing about you go unnoticed” (McCall Peck, Norton National). Keep the content of your resume current, clear, and geared towards the gig you want. Instead of listing all your past jobs,  showcase your background in categories like sales, customer service or marketing, and then fill in your experience from there. Be sure to include any important skills you have, if you speak any other languages or if you have your Food Handler Safety Training, TAM or Sheriff cards.

Current Contact Information

This isn’t the first date, you shouldn’t be playing hard to get or mysterious, don’t give someone a resume with an old email address or phone number. We’d also recommend putting a phone number in your email signature as well. Getting hired is only possible by having up-to-date contact information, so skip the mystery and leave your current information.

Appropriate Headshot

As a promotional professional, your appearance is crucial. Recruiters need to know what you look like before they’ll hire you—what you’ll actually look like. A selfie with a Snapchat filter gives people the false hope that you really do have permanent dog ears. “I can promise you if you show up on-site looking nothing like your picture, and not having any of the accolades you claim, there’s a good chance you’ll be dismissed” (McCall Peck, Norton National). Avoid using pictures with any filters or intense editing; show them what you look like when you work—or even just a selfie. Always send a picture.

Creativity

No one is asking you to be Elle Woods and send in a pink, scented resume, but being creative is important. Recruiters are more likely to notice a resume that stands out. Try adding something visual to your resume to break up the text and catch the reader’s eye. Although you want to be creative, being professional is important as well. Using whitespace is a great way to balance a professional look with a more creative one.  

Being Personable

If you are emailing your resume instead of handing it out, you can still leave a personable impression by leaving an

introduction along with your resume. Introductions could include details of a previous interaction or how their company piqued your interest. Most importantly, “save your resume as a PDF to send via email for the ease of sending a new one each time” (Chelsie Fereday, Norton National). Start fresh with every email to avoid accidentally sending something that will leave a negative impression.

Review and polish your resume using this checklist and we are confident that you’ll be landing brand ambassador gigs in no time!