Becoming a Liquor Model is a whole different society of the Promotional World that people strive to be included in. Why do the agencies get to be so selective? Because they are offering great pay, for some of the most coveted events. Imagine getting paid to play at the day clubs, pouring samples for people to taste at the local grocery store, rolling into the local corner bar during the World Cup, and adding to the atmosphere of GOOOAALLL!
It can be fun, fast-paced, and financially rewarding. However, there are a few hard unwritten creeds in the Liquor industry that we are here to write.
Do’s
1) Come to the event ready with knowledge about the alcohol that you are promoting. Don’t know the lingo? Do your homework and look it up! If you don’t know a product, you cannot sell it. Know what it’s made of, where it’s been bottled, and what the proof is. Have a taste test beforehand (apparently drinking on the job is frowned down upon) so you have a type of cocktail mixer to recommend to consumers.
2) Be extra friendly. You are working in a bar, have fun with it. Since you are giving away free shots or branded premiums, you will quickly become everyone’s best friend.
3) Be extra friendly, but not too friendly. Remember you are a Promo-fessional! When dealing with spirits, keep the line of friendly and professional. Let’s not teeter into the personal server space.
4) Get all your certifications. In most states, you are required to obtain a health card and/or an Alcohol Awareness Card. There is usually a test that comes along with it but obtaining this certification before you get booked for events is essential. Every state is different so make sure to check that out before you apply.
5) If you thought college notes were deep, get ready for the liquor and spirits industry. If you want your agency to keep you around, be sure to keep very detailed notes for your reporting on your sales. The client is going to want to know all the deets…what engagement was like, how many bottles were sold, where were they positioned on the shelf? If this was a tasting, what was the feedback, and what was the demographics of the consumers you spoke with? Were you able to give away goodies? Awesome. How many of what items? If you don’t keep any notes, don’t expect to be kept!
Don’ts
1) Don’t say anything negative about the brand. There are often secret shoppers at alcohol promotions so models should choose their words carefully at all times.
- Example: Even if you are not an avid drinker of wine if a customer comes up to you selling wine and says, “Which one of these would you buy?” Don’t say “I’m not sure, I really don’t like wine”. Fluff it up! Instead, say “Well, are you planning on cooking? This Merlot would be great with some steak. Or this Pinot Grigio is great to bring to a dinner party!”
2) Don’t use outdated headshots. Staffing Companies or clients want an idea of what you look like and what your experience, statistics, and bio are all true. Nobody likes a catfish…
3) Don’t take advantage of the free alcohol. It is fine to sample the product beforehand so you have some talking points, but keep it professional. Know your limits, you can have bottomless mimosas with your friends the next day.
4) Don’t just hand out all of your swag, take a couple of pictures, then bounce out. Engage with the guests, make them compete in order to collect their swag, and enjoy yourself! Don’t forget those proof of performance photos! Make the most of the time on the dime because these events usually only last 2 hours. Clients will notice your energy and more than likely request for you back.
Being a Liquor Model is a very fun and fast-paced gig. You have the opportunity to make a lot of new memories and a lot of that money honey! Las Vegas has a ton of Liquor Promotion opportunities. If this is an industry that you want to get into, let us know! Head on over to our Work For Us page, give us some info and we will reach out with any opportunities.
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